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Jason Robinson

Chief Executive Officer

Jason is CEO of Evoco, a global leader in sustainable materials. A pioneer in the industry, he is focused on creating better performing, responsible and ecological products. His expertise in engineering and science has prepared him to charter this new territory and challenge the status quo every step of the way. Dedicated to uncovering new approaches in a full 360° view of innovation, he is closing the loop on unsustainability, for good. ​

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Natalie Ashdown

Chief Operating Officer

Natalie is a cleantech entrepreneur with over 15 years of experience in cleantech operations and technology development.

Natalie is a Process and Materials engineer with management experience in global businesses in Europe, North America, and Africa. 
She is driven to disrupt the consumer goods industry by transforming plant-based materials into eco-friendly products.  


She holds a Bachelor of Science degree in Process and Materials Engineering from the University of the Witwatersrand in South Africa. As well, she serves as a Board of Director on the Evoco governance Board.  

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Jeff Huckle

Product & Business Development Manager

Jeff joined Evoco at the beginning of 2022 as Product and Business Development Manager, bringing a wealth of knowledge from the footwear sector to Evoco and Fates™️.

He has been responsible for creating and implementing new procedural processes as well as developing and executing new product strategies and opportunities to meet the seasonal business and financial objectives of the company.

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Gérald Alvoët

Vice President of Marketing

Gerald has a passion for brand building and innovative sustainability fields, coupled with 15 years in brand marketing and sales positions within high-growth fast-paced regulated consumer goods industries.


He is a commercial executive driven by challenges where meaningful, lasting strategies are developed to connect brands with the conscious consumers of today. 


Fates is setting the new standard for foam and is recognized by industry-leading environmental agencies.

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Green Circle Certified

Assuring accountability in today’s evolving market, Green Circle provides third-party certifications for environmental claims.

Learn more about certification >


USDA Certified Biobased Product

The USDA Certified Biobased Product label is designed to provide useful information to consumers about the biobased content of the product. The label assures a consumer that the product contains a USDA-verified amount of renewable biological ingredients.

Learn more about certification >



Fates innovation is made possible with the help of our partners.


MaRS supports Canada’s most promising start ups. Helping them grow, create jobs and solve society’s greatest challenges.


Stewart Group Limited, a 120-year-old privately-held company with a
global presence.


The University is a globally top-ranked public research university in Toronto, Ontario, Canada.

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The Circular Innovation Fund (“CIF”) is a global growth-stage venture capital fund focused exclusively on circular innovation.


Why we need to rethink how we design just about everything

Featured by MaRS

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